Point expiration

In the Point expiration section of the Genstore Loyalty program, adjust the following options to encourage timely point usage:

Set point expiration rules

In the Points expiration section of the loyalty program, adjust the following options to encourage timely point usage:

• Point expiration toggle:

  This function is off by default. When enabled, it causes points to expire automatically after the designated period.

• Point validity period: Points typically last 12 months, but you can customize this duration from 1 to 60 months based on your operational needs.

Make sure to click Save after making changes.

Example of point expiration

Consider a customer who earns 300 points on January 1, 2025. The points begin to expire from March 1, 2025, with a one-year validity period:

• If no points are redeemed, all 300 points will expire by March 1, 2026.
• If 200 points are redeemed on May 1, any remaining points (100) will expire on the same date, March 1, 2026.

Handle expirations

Once the point expiration is activated:

• Points Expiration: The system checks daily for expired points and resets them to zero.
• Email notification: Customers receive timely reminders to redeem points before they expire, enhancing customer engagement and satisfaction. Note: The system sends a warning email 30 days before the points expire and a final reminder 7 days prior if the points remain unused.

FAQs

Q1. How is the validity period of customer points calculated?

A: After activation, the expiration timer starts, and points will expire at the end of the set period. Daily checks reset expired points and notify customers nearing point expiration.

Q2. What happens if I turn off the point expiration feature?

A: Turning off the feature stops the calculation of point expiration, and all points previously issued remain valid indefinitely.