Marketing reports
Marketing reports allow you to evaluate campaign performance and analyze conversion metrics. A conversion occurs when a visitor to your online store completes a purchase as a paying customer.
These reports help identify factors driving customer acquisition and conversion. By analyzing interactions between shoppers and your store, they reveal which marketing channels attract the highest-value customers. For example, you can compare performance across email campaigns, paid ads, and other traffic sources like Facebook.
How to access
- Log in to your Genstore Merchant dashboard.
- Navigate to Analytic → Reports in the left menu.
- Locate financial reports under the Marketing section on the Reports Summary page.
- Click any report title to view comprehensive metrics and granular data.
Data refresh frequency
Reports update automatically every 4-5 seconds. Manually refresh the page to ensure data recency.
Report categories
Common report types include:
- Sales attributed to marketing
- Sessions attributed to marketing
- Email campaign performance
- Email campaign performance over time
- Conversion by first interaction
- Conversion by last interaction
Common terms
| Term | Definition |
|---|---|
| Referral source | Path through which customers reached your store. Possible values: - Direct: URL manually entered in browsers - Search: From search engine results - Email: Links in email campaigns - Social: Social media referrals - Unknown: Undetectable sources |
| Referral name | Specific source identifier (e.g., Google, Facebook). Displays "N/A" for direct traffic when: - "Do Not Track" enabled - Proxy/firewall blocks data - Shortened URLs used |
| Campaign type | Marketing initiative classification (e.g., retargeting, seasonal promotion). |
| Campaign-attributed sessions | Total user sessions initiated by a specific campaign. |
| Campaign-attributed orders | Orders directly resulting from campaign interactions. |
| Campaign-attributed sales | Gross sales generated by campaign-driven orders. |
| Converted sessions | Sessions that resulted in completed purchases. |
| Conversion rate | Percentage of campaign sessions converting to sales. Formula: (Converted sessions / Campaign-attributed sessions) × 100%. |