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Configure shipping profiles

A shipping profile defines how you charge customers for delivery. It is one of the key configurations before launching your store.

  • If your store uses the same shipping rules for all products, you only need to set up the General shipping profile.
  • If you need specific shipping rules for certain products, create a Custom shipping profile.

Things to consider before configuration

Before configuring your shipping profile, keep the following in mind:

  • Be familiar with the zones your store supports for delivery and set up appropriate shipping cost rules accordingly.
  • The General shipping profile is automatically created during initial setup with default zones and rates. Review and adjust it before you launch.
  • A product (including product variants) can only be assigned to one shipping profile. If a product is added to a Custom shipping profile, it will no longer be available in the General shipping profile.
  • If multiple products from different shipping profiles are included in the same order, the system will consolidate the shipping costs, which could result in higher fees at checkout.

Differences between general and custom shipping profiles

Configuration itemGeneral shippingCustom shipping
Applicable productsAutomatically applies to all productsMust manually select at least one product
PriorityCan be overridden by custom shippingTakes priority over general shipping

Edit general shipping profile

Navigation: Settings -> Shipping and delivery.

The system automatically creates a default shipping profile that applies to all products. It includes:

  • Fulfillment location: Default shop location (set during store creation). You can update this anytime under Settings → Locations.
  • Shipping zone & rates: Based on the business area you selected during store setup (e.g., United States – Entire region).
  • Rates:
Shipping MethodProfile NameDescriptionShipping Fee
By order amountEconomy5 to 8 business days≥ 50, Free
Flat rateEconomy5 to 8 business days4.99
Flat rateStandard3 to 4 business days9.99
Flat rateExpress1 to 2 business days19.99

You can edit rates, add new rules, or create additional zones as needed.

Create custom shipping profile

If you need special shipping rules for certain products, you can create a custom profile and assign products to it:

  1. Log in to the Genstore admin and go to Settings → Shipping and delivery.
  2. In the Shipping section, click to switch to the Custom shipping tab and click Create now.
  3. Enter a name for your custom shipping profile.
  4. Click Configure product to select which products should use this custom shipping rule. Only the products you choose will apply the rates defined in this profile.
  5. In the Not shipping from this location section, find the shipping location you want to include in this profile and click Add rate.
    • Locations listed here come from Settings → Locations, not from the product itself.
    • All locations will be listed by default.
    • Once you configure the first rate for a location, it will move to the Shipping locations and profiles section.
    • Each location you want to use for fulfillment must have at least one shipping rate.
  6. In the popup, configure the following:
    • Shipping zone: Select one or more countries/regions (supports search and bulk selection).
    • Rate calculation method:
      • Flat rate: Charge a fixed amount per order (e.g., $10).
      • Rate by price: Calculate based on the order subtotal.
      • Rate by weight: Calculate based on total product weight (defaults to 0 if no weight is set).
      • Rate on quantity: Calculate based on the number of items.
    • Shipping rates: Enter the fee. Enter 0 for free shipping.
    • Rate name: The label shown at checkout (e.g., “Standard shipping”).
    • Description (optional): Additional info, such as “Delivered within 3–4 business days.” If your store supports multiple languages, you can translate it in the Translation app.
    • Checkout preview: See how the option will appear at checkout.
  7. Click Save to complete the basic configuration.

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Each product can only be linked to one custom shipping profile at a time.
To reassign a product, remove it from its existing profile first.

Fulfillment and shipping (location groups)

Once you save the first rate for a location, the Fulfillment and shipping section is generated.

In logic, each set of “Shipping location + Shipping zones + Rates” is called a location group.

  • A shipping profile can contain multiple location groups.
  • Each location group is independent in terms of locations, zones, and rates.

Example
If you have three warehouses:

  • China warehouse (ships worldwide)
  • New York warehouse (ships to US only)
  • London warehouse (ships worldwide)

You could configure two groups:

  • Group 1: China + London → Worldwide
  • Group 2: New York → United States

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  • If the United States appears in both groups, the system will try to fulfill from multiple groups.
  • If you want US orders to be fulfilled only by Group 2, remove the US from Group 1.

Add a fulfillment location

  1. In Fulfillment and shipping -> Fulfillment locations, click + Fulfillment locations.
  2. In the popup, set as follows:
    • All locations created under Settings → Locations are listed.
    • Select the locations you want to include in this profile.
    • To add a new location, go to Settings → Locations first.
    • You can also set a default location here.
  3. Click Confirm.

Add a shipping zone and rates

  1. In Fulfillment and shipping → Shipping zones and rates, click + Zones and rate.
  2. In the popup, configure the same settings as when adding the first rate (zone, calculation method, amount, name, description, preview).
  3. Save. The zone will now appear in the list.

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Each zone can contain one or more shipping rules.

Add a new shipping rule

If you need multiple price tiers for the same zone, click Add shipping rule under that zone and configure:

  • Rate calculation method: Flat rate / Based on price / Based on weight / Based on quantity.
  • Rate amount: Enter the fee (0 for free shipping).
  • Rate name: Required. Shown at checkout (e.g., “Standard shipping”).
  • Rate description (optional): Extra details, such as “3–4 business days delivery.”
  • Checkout preview: Shows how it looks at checkout.

Click Save. The new rule will appear under the current zone.

Edit or delete

  • Click the next to a zone or rate to edit or delete.
  • Deleting zones or rates affects checkout options. Please operate with caution.

Unconfigured locations

At the bottom of the page, the system lists locations without a shipping profile configured.
Click Add rate for any location to configure it into the current shipping profile.