Post-migration checklist

After completing the migration, use this checklist to ensure your store is properly set up and accessible to customers.

TIP

Since payment settings are not migrated automatically, please make sure you’ve completed the payment setup in your new store.
If not, refer to Payment setup to proceed.

Store display and content

A brand-appropriate theme template has been selected and appliedTemplate styles have been customized (font, color, buttons, etc.)All products have been properly assigned to collectionsProduct detail pages are accurate (images, pricing, inventory)Navigation menu is structured logically with correct page linksBlog content has been migrated and displays correctly (if applicable)

Store functionality testing

At least one test order has been placed (including success and failure scenarios)Order cancellation, refunds, and partial fulfillment flows have been testedOrders are archived correctly and statuses update in real timePayment methods have been enabled and configured properly (including third-party methods like PayPal)

Customer and account management

All customer data has been imported correctly with no duplicates or missing entriesAccount activation or password reset emails have been sent to customersCustomers can log in and place orders successfullyCustomer messages are received and responded to promptly via Inbox

Store launch and accessibility

Password protection has been removed and the store is publicly accessibleAll pages display correctly on both desktop and mobileAll buttons and links work as expected, with no 404 errors

Promotion and marketing setup

Homepage meta title and description have been set for SEO optimizationGenstore Email has been enabled and sender information configuredAt least one email campaign has been createdDiscount codes or promotional settings have been addedSales channels have been connected (e.g., Facebook, Google)

Ongoing maintenance and support

Data backup and export methods have been reviewed and configuredHelp center documentation and support channels are familiar to the teamRegular review processes are in place for orders and customer feedbackScheduled operational and marketing tasks are set (e.g., weekly data reviews)

✅ If all items are checked, congratulations! You’ve completed the final steps of your store migration. We recommend saving or printing this checklist for internal use and future reviews.