Google & YouTube sales channel

Genstore supports the Google & YouTube sales channel to help you promote and sell products by syncing product information to Google Merchant Center. With AI-powered intelligent ad placement, you can efficiently reach your target audience across multiple platforms including Google Search, YouTube, Google Maps, and Google Shopping to optimize conversion rates and enhance brand influence.

TIP

The Google & YouTube channel is a built-in system app that is automatically installed after completing the initial store setup, requiring no manual installation. You can find this channel in the Sales channels page of your merchant admin.

Key benefits

• Easy integration – Sync your store with Google Merchant Center for product listings.
• Better conversions – Use Google’s AI and media resources to improve campaign performance.
• Smarter insights – Connect with Google Analytics to analyze eCommerce data.

Prerequisites

Genstore online store requirements

Before using the Google & YouTube sales channel, your online store must meet Google Merchant Center requirements:

• Your Genstore store must be publicly accessible without password protection.
• Add a valid payment service provider in your Genstore backend.
• Your store must provide a refund policy and terms of service, and ensure these policies are in your footer menu.
• Your online store must include contact information with at least one contact method (such as email, phone, mailing address, or contact form).
• Your store must support shipping to supported countries/regions and sell in currencies appropriate for those countries/regions.
• You need to set up shipping rates based on your sales regions to ensure compliance with Google Merchant Center requirements.

During the setup process, Genstore will provide a checklist to help you complete all prerequisites.

Google account requirements

To use the Google & YouTube sales channel, you need a Google account and must create a Google Merchant Center account. Google Merchant Center is primarily used to store your store and product data and supports Google Ads and other services.

If you don't have a Google account, you can create one when setting up the Google & YouTube sales channel.

Google Merchant Center account sync considerations

After successfully connecting to Google Merchant Center, the following information will sync from Genstore to Google:

• Store products with the Google & YouTube sales channel configured. For instructions on how to configure sales channels for products, refer to Configuring Sales Channels for Products.

If your Merchant Center account already has product feed data, the system will overwrite this data to maintain consistency with your Genstore store.

Connect to Google Merchant Center

Before using the Google & YouTube sales channel, you need to link your Google account and Google Merchant Center to sync products with Google.

1. Log in to your Genstore merchant admin.
2. Click Sales channels -> Google & YouTube to enter the Google & YouTube sales channel authorization page.
3. Click Connect Google account and complete the Google account authorization.
4. In the Connect your Google Merchant Center account dropdown, select or create an account:
   • Select an existing Merchant Center account and click Connect. Note: The Google account you link should be an admin account for the Google Merchant Center account you want to connect.
   • If you don't have a Merchant Center account, you can click Create new account to create one.
5. Select the target country/region and language for your product listings.
6. After confirming all information, click Complete setup.

Product sync settings

Set up product upload rules for Google

1. Click Manage products to enter the product management page.
2. Click Product upload rules to enter the rules management page. Confirm and adjust the Basic rules and Product rules to determine the scope of products uploaded from your store to GMC and the rules for syncing products to GMC. After confirmation, click Save rules.
3. After saving the rules, data will be retrieved from your store to the application according to your rules. This process requires some time (the duration depends on the amount of data being retrieved).
4. After data retrieval is complete, the system will notify you with a Tips message. You can see the product data in the product list of the Product management page. Click to view product details.

Enable product upload

1. After product upload rules are set and data retrieval is complete, you can see product data in the product list of the Product management page.
2. After confirming the data, click Enable auto upload, and the system will start uploading the data from the list to GMC. This upload process requires some time (the duration depends on the amount of data being uploaded).
3. Products uploaded to GMC that are approved/not approved/pending review will display their corresponding status in the product management list. Products that are not approved will receive specific error reason prompts.
4. After the data upload results are available, the system will notify you with a Tips message. You can see the upload status of products in the product list of the Product management page.

Note: Data upload is not executed in real-time. For products with modifications and updates, the system will perform timed synchronization, executed once every hour.

Disable product upload

1. Click Manage products to enter the product upload management page.
2. If you are currently in the product upload enabled state and need to disable product upload, click Disable auto sync, and the system will stop syncing products from your product management list to GMC.

Get product feed link

1. Click Manage products to enter the product upload management page.
2. After product retrieval is complete, the system will generate a feed XML file.
3. Click Copy feed link. After the feed XML file is generated, you can copy the URL of the feed XML file to Google GMC and import product information to GMC through XML.

Set up Google data tracking

1. Log in to your Genstore merchant backend.
2. In the left navigation bar, click Sales channels -> Google & YouTube to enter the Settings page of the Google & YouTube sales channel.
3. On the Data tracking tab, you can click Add data tracking and choose from:
   • Google Ads: Track behaviors such as add to cart, visit online store homepage, submit checkout, and submit orders, and set Conversion ID and Conversion tag.
   • Google Analytics: Create a Measurement ID to track user behavior.
   • Google Tag Manager: Create a Container ID to manage marketing tags.

Disconnect Google account

If you no longer need the Google & YouTube sales channel, you can disconnect your Google account:

1. Log in to your Genstore merchant admin.
2. In the left navigation bar, click Sales channels -> Google & YouTube to enter the Overview page of the Google & YouTube sales channel.
3. Click Settings in the top right corner of the page.
4. Click the Disconnect button next to your Google account.
5. The system will display a confirmation window. After confirming the disconnection action, the Google account connection will be disconnected.

After disconnecting, the associations with Google Merchant Center, Google Ads, and data tracking will also be removed.