Google sales channel

The Google sales channel helps you promote and sell products by syncing them to Google Merchant Center. With AI-powered ads, you can reach customers across Google Search and Display Network, increasing visibility and conversions.

TIP

The Google channel is a built-in system app. It is automatically installed after you complete the initial store setup, and does not require manual installation. You can find it in the Sales channel section of your Genstore admin.

Key benefits

• Easy integration – Sync your store with Google Merchant Center for automatic product listings.
• Better conversions – Use Google’s AI and ad tools to improve campaign performance.
• Smarter insights – Connect with Google Analytics to analyze eCommerce data.

Before you start

Store requirements

To use the Google sales channel, your Genstore online store must meet these Google Merchant Center requirements:

• Your store must be publicly accessible (no password protection).
• A valid payment provider must be set up.
• Your store must display a refund policy and terms of service in the footer.
• Your store must include contact information with at least one contact method (email, phone, address, or contact form).
• Your store must support shipping to eligible countries/regions and use the correct currency.
• Shipping rates must be set up according to Google’s policies.

Genstore will guide you through the setup process.

Google account requirements

You'll need a Google account and a Google Merchant Center account to store your shop and product data. If you don’t have one, you can create it during setup.

How it works

Syncing with Google Merchant Center

Once connected, Genstore automatically syncs:

• Your store’s domain
• Your product listings

Existing product data in Merchant Center will be replaced to match your Genstore online store.

Connect to Google Merchant Center

1. Log in to Gestore admin.
2. Go to Sales channels -> Google.
3. Click Connect Google account and complete the authorization.
4. Under the Connect your google merchant center account section, select or create a Google Merchant Center account:
   • If you already have a Google Merchant Center account, select it from the drop-down and click Connect.
   • If you don’t have one yet, click Create new account to create one.
5. Choose your target country and language.
6. Accept Google’s terms and complete setup.

Track conversions

1. Go to Sales channels -> Google.
2. Click Settings in the top right cornor of the page.
3. Under Data tracking, click Add data tracking and you can select from:
   • Google Ads: Tracks conversions (cart adds, checkout, orders, visit online store homepage). Requires Conversion ID & Conversion tag.
   • Google Analytics: Tracks user behavior via Measurement ID.
   • Google Tag Manager: Uses Container ID to manage tracking tags.

Disconnect Google services

1. Log in to Genstore admin.
2. Go to Sales channels -> Google.
3. Click Settings (top right).
4. Click Disconnect next to your Google account.
5. Confirm the action.

This will also disconnect Google Merchant Center, Google Ads, and tracking services.