Conversion by product
The conversion by product report offers insights into product performance through sales and conversion data, helping you identify which products effectively drive revenue and customer interest.
Use this report to
- Product detail page trends: Visual representation of how product page visits and conversions change over time. This helps you identify traffic fluctuations and their correlation with sales performance.
- Product detail page details: In-depth information for each product, including the metrics listed above. This data helps you analyze and compare product performance more effectively.
Report data fields
| Field | Description |
|---|---|
| Product title | Name of the product. |
| Product ID | Unique identifier for the product. |
| Product image | Visual representation of the product. |
| Sessions | Total sessions to the product detail page. |
| Visitors | Total number of unique visitors to the product page. |
| Sessions with add-to-carts | Total sessions where customers added the product to their cart. |
| Reached checkout | Total sessions during which customers proceeded to checkout. |
| Sessions converted | Total sessions that resulted in a purchase. |
| Conversion rate | Percentage of sessions that resulted in a purchase. |
| Quantity | Total number of units sold. |
| Product gross sales | Total revenue from the product. |
| Add-to-cart rate | Percentage of sessions where the product was added to the cart. |