Sales channels

Genstore offers multiple channels to expand your reach, including Google and Facebook sales channels. Additionally, Genstore Inbox enables real-time communication, helping you respond to inquiries, share promotions, and increase conversions:

• Google sales channel: Sync your products to Google Merchant Center to optimize ad performance and increase visibility in search results.
• Facebook sales channel: Sync products to Facebook and Instagram Shops and use AI-powered ads to boost brand awareness and engagement.
• Genstore Market: Connect your Genstore store to marketplaces like Amazon to manage products and orders across multiple platforms in one place.
• Genstore Inbox: Communicate with customers in real time, send promotional messages and product recommendations, and improve customer service.

Manage sales channels

1. Log in to your Genstore merchant admin and click Apps in the left-hand navigation.
2. In the page search bar, search for the sales channel you want to add.
3. Click Launch app.

TIP

For details on the eligibility requirements for each sales channel, see the following pages:

• Google
• [Facebook & Instagram]((/docs/expand-sales-channels-facebook)

Remove Sales Channels

1. Log in to your Genstore merchant admin and click Apps in the left-hand navigation.
2. On the Apps page, under the Installed list, find the sales channel you want to remove.
3. Click the ... next to the sales channel, then click Uninstall app.
4. [Optional] Provide a reason for removal.
5. Click Confirm uninstall.

Topics of this chapter

• Google sales channel: The Google sales channel helps merchants connect their Genstore shop with Google Merchant Center, enabling product synchronization, ad optimization, and data analysis to boost product visibility, reach the right customers, and drive sales growth.
• Facebook sales channel: Genstore’s Facebook sales channel allows merchants to seamlessly sync their products with Facebook and Instagram stores and leverage AI-driven ad placements to precisely target their audience, increasing brand exposure and conversion rates.
• Genstore Market: Connect your store to marketplaces like Amazon and manage all your products and orders from one unified system.
• Genstore Inbox: Genstore Inbox provides a real-time communication channel for merchants to engage with consumers efficiently. Merchants can respond to customer inquiries directly on their store page and push product and promotional information to boost conversions. Email notifications ensure timely responses, optimizing customer service experiences.