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Apply for an SMS sending number

To help you send SMS messages successfully, Genstore offers free sending numbers based on your target regions (multi-country support available):

  • United States & Canada: toll-free numbers (TFN)
  • Europe & Asia-Pacific: branded sender IDs

You only need to complete a one-time registration to receive the appropriate number(s).

Supported countries and number types

Country / regionSupported number type
United StatesToll-free number
CanadaToll-free number
New ZealandBranded sender ID
IrelandBranded sender ID
GermanyBranded sender ID
NetherlandsBranded sender ID
AustriaBranded sender ID
SpainBranded sender ID
SwitzerlandBranded sender ID
DenmarkBranded sender ID
SwedenBranded sender ID
NorwayBranded sender ID
FinlandBranded sender ID
ItalyBranded sender ID
PortugalBranded sender ID

How to enable SMS

You can enable SMS during the initial setup guide, or follow these steps:

  1. Log in to your Genstore admin and go to Marketing > SMS marketing.
  2. Click Settings in the top right.
  3. Click Register SMS number for free.
  4. Select the countries or regions where you plan to send messages (multi-select supported).
  5. Click Next.
  6. Enter your business information, including company name and contact details.
  7. Provide a branded sender ID (for supported countries only).
  8. Click Submit to complete your registration.

Verification and approval

In some countries or regions, your SMS number must be approved by telecom carriers. They’ll review your business and sender ID details to ensure authenticity and compliance.

  • Approval typically takes 7–10 business days
  • No cost for registration or approval

Pricing summary

ItemCost
Toll-free number (US/CA)Free
Branded sender IDFree
Registration and reviewFree

Next steps

Once approved, your SMS number will be ready to use. You can then start sending promotional offers, order updates, and notifications to subscribed customers.