Customer reports
Customer Reports provide in-depth analytics to help you comprehensively understand the composition, behavior, and value of your customer base. These reports offer insights into sales contributions from new vs. returning customers, behavioral patterns, retention rates, geographic distribution, and more, enabling you to refine marketing strategies and enhance customer satisfaction.
How to access
- Log in to your Genstore Merchant dashboard.
- Navigate to Analytic → Reports in the left menu.
- Locate financial reports under the Customers section on the Reports Summary page.
- Click any report title to view comprehensive metrics and granular data.
Data update frequency
- Customer reports may not display all activities from the past 12 hours due to data processing delays.
- However, when you open the Customers over time report, it displays near-real-time data (updated within a few seconds). Refresh the report or reopen it to view the latest updates.
Use this report to
The customer reports can help you analyze customer behavior and distribution from a regional perspective, enabling you to create more targeted marketing strategies and customer engagement plans.
- New vs. returning customer sales
Analyze revenue contribution from new and returning customers to understand the value and growth potential of each customer segment. - Customer activity over time
Track the number of transacting customers across different time periods to identify peaks in customer activity and buying trends. - Customer segmentation
Understand the characteristics and needs of different customer groups to support market segmentation and personalized marketing efforts. - Geographic distribution
Analyze where your customers are located to fine-tune regional marketing strategies and optimize shipping or logistics planning. - Customer profiles
Build rich customer profiles based on demographics, purchase preferences, and lifestyle indicators to support targeted marketing. - Customer behavior
Examine purchasing behavior and on-site activity—including page views, searches, and conversion paths—to enhance the user experience and drive conversions. - Customer retention
Measure customer loyalty and retention over time, and identify strategies to increase repeat engagement. - First-time customers
Analyze the behaviors and preferences of first-time buyers to improve acquisition and first-purchase conversion strategies. - Returning customers
Identify patterns in repeat customer behavior and purchase frequency to develop strategies that increase retention and repeat sales.
Report categories
Click on the report types below to learn more: