Customer retention

Customer retention report intuitively presents customer retention status across different time cycles, helping you understand customer loyalty and business effectiveness.

The system categorizes and analyzes customers based on transaction records and preset time dimensions (month, week, day).

Use this report to

• Improve customer lifecycle strategies
  Identify time periods with higher or lower retention rates, and analyze the key factors that influence repeat purchases. Use these insights to adjust loyalty programs, marketing incentives, or product recommendations.
• Compare retention performance across time periods
  Use time-based views (monthly, weekly, or daily) to track changes in customer retention over time. This helps you evaluate the long-term value behind spikes in new customer acquisition.

Report data fields

For each time cycle, the report offers key data:

• Number of first-purchase customers: count of customers who first purchased within the selected period.
• Number of retained customers: count of customers who continue to place orders in subsequent cycles.

Retention data is based on the complete purchase history of all customers, covering transactions throughout their lifecycle, not just within the selected timeframe.

TIP

The date filter is linked to the customer's first order date.