Configure your branded sender email

In email marketing, the sender email address is displayed in every marketing email your customers receive. A professional and trustworthy sender address not only strengthens your brand image but also significantly improves open rates and deliverability.

By default, Genstore uses the following system email address:

[email protected]

Why use a branded email address?

Using an email address with your own domain provides several marketing advantages:

• Build trust: Customers are more likely to open emails from a recognizable sender
• Improve deliverability: Reduce the risk of emails being marked as spam
• Reinforce brand consistency: Aligns your sender address with your store domain for a more professional appearance

Setup steps

1. Log in to your Genstore admin.
2. Go to Settings -> Notifications.
3. Click Manage senders, in the popup dialog box, enter the email address you want to use.
4. Click Authenticate your domain and follow the instructions to complete the authentication.
5. Once authentication is complete, click Save.

You can also manage your sender email from:

• Email Marketing > Create campaign > Settings > Manage senders

TIP

After setup, it may take up to 48 hours for changes to fully take effect.

Domain verification

• To ensure reliable delivery, domain verification is required for any custom sender email
• You’ll need to add the DNS records provided by Genstore to your domain registrar’s DNS settings
• If authentication fails, double-check that the DNS records match exactly with what’s shown in Genstore

For more details, see Manage store-related emails