Create email marketing campaign

With Genstore's email marketing tool, you can send emails about your products, services, or brand to specific customer segments. The email templates will automatically adapt to your brand's colors and logo, ensuring a consistent brand image.

Notes

Before creating an email marketing campaign, please keep the following in mind:

1. The system will not automatically translate the email content to avoid translation errors that may affect the accuracy of your message. You can create customized email content based on your customers' language preferences for more targeted marketing.
2. To ensure your emails are delivered successfully and improve delivery rates, please verify your sender email address first.

Create an email campaign

1. Log in to the Genstore merchant admin and navigate to Marketing. In the top right corner, click Create marketing campaign -> Email marketing.
2. Alternatively, go to Marketing -> Email marketing directly.
3. In the Email marketing window, click Create email campaign.

Genstore also supports automated marketing strategies, such as abandoned cart emails or first-purchase thank-you emails. For more details, refer to marketing automation.

Choose an email template

Genstore offers a variety of professional templates, which are mainly divided into two categories:

1. Basic templates: Includes letter, newsletter, blank template.
2. Themed templates: Includes announcement, holidays, product highlights, promotions.

For details about the components in the email templates, refer to Email template components.

Choose email recipients

Select the target customer segments to receive the email. To comply with relevant laws and regulations, the system will automatically exclude email addresses that have not explicitly consented to receive marketing emails.

You can manage this information in the Settings section at the top right of the Email template page. We recommend obtaining explicit consent from your customers before sending marketing emails.

Send the email

• Before sending, you can send a test email to preview how it will appear in the recipient's inbox. A test email can be sent to up to 5 recipients at a time.
• Draft emails are automatically saved during the editing process. Once you've finished editing, you can either send the email immediately or set a scheduled send time.

Email marketing performance

The system will track the performance of your sent email campaigns, including metrics such as click rate, open rate, conversion rate, and more. For more details, refer to Email marketing performance analysis in Genstore.