Facebook & Instagram sales channel

Genstore’s Facebook & Instagram sales channel allows you to promote and sell your products seamlessly. Once you connect your Facebook account and configure your sync rules, your product catalog updates automatically. By leveraging AI-powered advertising, you can reach your ideal audience with precision, boost conversion rates, and scale your brand’s global influence.

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The Facebook & Instagram channel is a built-in system app that is automatically installed after completing the initial store setup, requiring no manual installation. You can find this channel in the Sales channels page of your merchant admin.

Key benefits

• Sync product descriptions and images to Facebook.
• Leverage Facebook & Instagram social media to boost advertising performance and expand brand influence.
• Track and analyze eCommerce data with Facebook Pixel to optimize advertising strategies.
• Unified inventory management for multi-platform sales.

Facebook account requirements

The Facebook & Instagram sales channel is available on all Genstore plans. Before you start using Facebook & Instagram, make sure to:

• Have a Facebook Business Manager account with admin access.
• Your Facebook Business Manager is connected to your Facebook Page and ad account.
• If you already have a personal ad account, link it to Business Manager. If you don't have one, create an ad account in Business Manager.
• Your Facebook Page must be published, and each business Page can only belong to one Business Manager.
• You must use your Genstore online store for sales, and your store cannot be password protected. See how to remove your online store password.

For more information, see:

• Business Manager overview
• ad account guide

Prerequisites

When binding a Pixel, there are two reporting paths. Please confirm your needs first:

• Pixel reporting (browser-side tracking): Only Pixel binding is required. No Access Token needed.
• Conversions API reporting (server-side tracking): If you want to send events back via the server, you need to additionally configure an Access Token.

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Pixel binding is required. Access Token configuration is only needed when using the Conversions API, and it can be maintained at any time in the merchant admin after binding.

Get an Access Token (optional)

If you want to use the Conversions API to send events from the server to Facebook, you must generate and configure an Access Token. If you only use Pixel front-end tagging (browser-side tracking), you generally do not need to fill in an Access Token.

1. Go to Facebook Business Manager.
2. Select Data Sources -> Datasets & pixels, and click Add to create a new Pixel.
3. Go to Events Manager, click Connect Data, and select the data source you want to connect.
4. Select the Pixel data to connect.
5. Click Settings, and it is recommended to use the default recommended settings.
6. Select the connected Pixel name, click Settings, and find Set up direct integration.
7. Click Generate access token, then copy and save it securely.

Set up the Facebook & Instagram sales channel and sync products

1. Log in to your Genstore merchant admin.
2. Click Sales channels -> Facebook & Instagram to enter the channel authorization page.
3. Click Connect Facebook account to sync your Facebook information.
4. On the Facebook authorization page, click Connect to complete account connection.
5. Choose or create a Facebook business asset group to link.
6. Select or create a Meta Pixel for data tracking to improve advertising performance.
7. After confirming all information, click Submit for review.

Product sync settings

Set up product upload rules for Facebook

1. After completing account authorization, go to the homepage and set up product upload rules for Facebook.
2. Click Manage products to enter the product upload management page.
3. Click Product upload rules to enter the rules management page. Confirm and adjust the Basic rules and Product rules to determine the scope of products uploaded from your store to Facebook and the rules for syncing products to Facebook. After confirmation, click Save rules.
4. After saving the rules, data will be retrieved from your store to the application according to your rules. This process requires some time (the duration depends on the amount of data being retrieved).
5. After data retrieval is complete, the system will notify you with a Tips message. You can see the product data in the product list of the Manage products page and click to view product details.

Enable product upload

1. After product upload rules are set and data retrieval is complete, you can see product data in the product list of the Manage products page.
2. After confirming the data, click Enable auto upload, and the system will start uploading the data from the list to Facebook. This upload process requires some time (the duration depends on the amount of data being uploaded).
3. Products uploaded to Facebook that are approved/not approved/pending review will display their corresponding status in the product management list. Products that are not approved will receive specific error reason prompts.
4. After the data upload results are available, the system will notify you with a Tips message. You can see the upload status of products in the product list of the Manage products page.

Note: Data upload is not executed in real-time. For products with modifications and updates, the system will perform timed synchronization, executed once every hour.

Disable product upload

1. Click Manage products to enter the product upload management page.
2. If you are currently in the product upload enabled state and need to disable product upload, click Disable auto sync, and the system will stop syncing products from your product management list to Facebook.

Get product feed link

1. Click Manage products to enter the product upload management page.
2. After product retrieval is complete, the system will generate a feed XML file.
3. Click Copy feed link. After the feed XML file is generated, you can copy the URL of the feed XML file to Facebook Business and import product information to Facebook through XML.

Set up Instagram Shop

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Be sure to review the Facebook & Instagram commerce eligibility requirements before you start.

Steps to set up Instagram Shop

1. Sign up for a Facebook account.
2. Create a Facebook Page linked to your account and make sure you're the Page admin.
3. Set up a Meta Business account with admin permissions to manage your assets (e.g., ads, Meta Business Suite, Commerce Manager).
4. Complete the Facebook & Instagram sales channel setup in Genstore to sync your products to your Meta product catalog. See Set up the Facebook & Instagram sales channel and sync products.
5. Sign up for an Instagram account.
6. Use the Instagram mobile app to sign in and convert your account to a professional account. Note: This step must be completed on mobile.
7. Create a Commerce Manager account within Meta Business to manage your online store.
8. Follow the Meta official guide to set up your shop on Facebook and Instagram, and authorize your Instagram professional account to use store resources (e.g., product catalog).
9. Apply for Instagram Shopping in the Instagram mobile app via Settings -> Shopping. This application requires Meta approval (approximately 5-7 business days).
10. Once approved, you can add and feature products on Instagram and start selling. See manage your shop and add featured products.

Unlink Facebook account

If you no longer need the Facebook & Instagram sales channel, you can disconnect your Facebook account:

1. Log in to your Genstore merchant admin.
2. In the left navigation bar, click Sales channels -> Facebook & Instagram to enter the sales channel overview page.
3. Click Settings in the top right corner of the page.
4. Click the Disconnect button next to your Facebook account.
5. After confirming the operation in the pop-up dialog, the Facebook account connection will be disconnected.