View marketing campaign performance
In the Genstore admin dashboard, the Marketing homepage allows you to evaluate the overall impact of your marketing efforts through four key metrics: sessions, orders, total sales, and conversion rate.
By default, the system displays performance data for the past 30 days. Below is a breakdown of each metric:
| Metric | Description |
|---|---|
| Sessions | The number of interactions users have with your store through the marketing campaign. A new session is automatically started if a user is inactive for 30 minutes. |
| Orders | The total number of orders attributed to the marketing campaign. |
| Total revenue | The total revenue attributed to the marketing campaign, calculated as the amount the customer paid minus any after-sale adjustments. |
| Conversion rate | The percentage of sessions that resulted in a purchase from visitors to your store. |
- Genstore uses the last non-direct click attribution model by default.
Interactive reporting
Click on any summary card (e.g. Sessions, Orders) to view a detailed report and customize your analysis:
- Date range: Select a preset period (e.g. Last month) or define a custom start and end date
- Time granularity: Choose to view trends by year, month, day, or hour
- Metric selection: View session count, order volume, sales amount, or conversion rate
- Export & print: Download your report in CSV format for external use or sharing
The report also breaks down performance by marketing channel (such as email, social media, automation), helping you understand each source’s contribution over time.
View external platform performance (Facebook & Google)
If you’ve connected your Facebook or Google channel via Genstore, you can access even deeper insights through their native dashboards:
| Platform | What you can track | Access |
|---|---|---|
| Facebook Ads Manager | Ad budget, clicks, conversions, audience breakdown | Open Ads Manager |
| Facebook Events Manager | Pixel events, Conversions API data, user behavior | Open Events Manager |
| Google Analytics | Traffic, page views, user journey, conversion funnels | Open Google Analytics |
| Google Ads | Impressions, CTR, keyword performance, conversions | Open Google Ads |
| Google Tag Manager (GTM) | Manage tracking tags and triggers across your site | Open GTM |
📘 If you haven’t yet set up data sharing with Facebook or Google, please refer to: