Template components

Genstore provides a variety of components (e.g., text, images, products, discounts, etc.) to enrich your email content. You can adjust their properties to customize the component styles.

TIP

Component limit: Each email can use up to 20 components, and each component can be added a maximum of 10 times.

General components

Header component

Includes brand display, font style, layout adjustments, and background color settings:

• Header design: Displays product brand marketing information, store name, and logo.
• Font settings: Adjust font size and text color.
• Layout settings: Adjust section and alignment.
• Background settings: Change the component's background color.

Footer component

Includes store information such as social media links and other relevant details:

• Layout: Offers default and stacked layout options.
• Separator: Set the color of the separator.
• Background color: Change the footer's background color.

Text component

Customize the text style and layout, including font, text and link colors, alignment, margin adjustments, and background color:

• Font settings: Adjust font size and text color.
• Layout settings: Align text and set top/bottom margins.
• Background settings: Change the component's background color.

Button component

Customize the appearance and behavior of buttons, including link settings, text style, border and color adjustments, and layout options:

• Button settings: Add a URL link or choose a page. Customize button text.
• Style settings: Set button border color, border radius, and text color.
• Background settings: Change the component's background color.

Image component

Manage and customize the display of images, including upload, link settings, alt text, layout adjustments, and background color:

• Image upload and selection: Choose an image or drag to upload, and add alt text.
• [Optional] Link settings: Add a URL link for the image, with search options for page selection.
• Style and layout: Adjust the image layout and style, such as rounded corners or circular shapes.
• Background settings: Change the component's background color.
• [Optional] Alt text: Recommended for better accessibility and SEO.

Product component

Manage and display your product information, including images, titles, prices, descriptions, etc.:

• Image settings: Replace product images and choose the image style (e.g., rounded corners, oval, or circular).
• Content settings: Show/hide product title, price, and description. Adjust display styles.
• Button settings: Add a button that links to the selected product page. Customize button display style.
• Layout settings: Support column layout, with alignment adjustments.
• Background settings: Change the component's background color.

TIP

To better showcase and manage product information, it’s recommended to display no more than 9 products per email.

Discount component

Display and manage your discount activities, including discount titles, activity descriptions, buttons, and layout settings:

• Discount selection: Defaults to manual discount activities.
• Content settings: Set the discount header, title, description, and button. You can also add specific requirements, such as expiration dates.
• Style settings: Adjust top/bottom margins.
• Layout settings: Support section and alignment adjustments.

Gift card component

Display and manage gift card information, including images, titles, descriptions, and buttons:

• Gift card selection: Defaults to available gift cards.
• Image settings: Replace the gift card image and choose its style (e.g., rounded corners, oval, or circular).
• Content settings: Set gift card title and description.
• Button settings: Add a button linking to the selected gift card page. Customize button display style.

Text-image component

Display images with text and a button, with customizable layout and style:

• [Required] Image settings: Upload or select an image and adjust its style.
• Content settings: Add text and buttons over the image to convey information or guide users. You can hide them if needed. Ensure that all buttons have links if displayed.
• Layout settings: Adjust the image position, such as left, right, or full-width.
• Background settings: Change the component’s background color.

Multi-column component

Create structured lists with flexible layout and style adjustments:

• List settings: Create content in multiple columns, such as images, text, and buttons.
• Background settings: Change the component’s background color.

Countdown component

Create and manage countdown functionality, with custom end times, links, style, and background settings:

• Countdown settings: Set the end time for the countdown.
• [Optional] Link settings: Add a URL link, with search options for page selection.

Marketing automation components

When you use marketing automation, the following components will be available in your email templates.

Viewed but not purchased

Match customers’ browsing history to show them products they viewed but didn’t buy:

• Content settings: Show/hide product name and button.
• Style settings: Choose image display style, such as rounded corners, oval, or circular.
• Layout settings: Adjust layout and alignment.
• Background settings: Customize the component’s background color.

Added to cart but not purchased

Match customers’ cart additions to show them products they added but didn’t purchase:

• Product matching: Automatically display products that customers added to their cart but haven’t purchased.
• Content settings: Show/hide product name, attributes, cart quantity, and button.
• Style settings: Choose image display style, such as rounded corners, oval, or circular.
• Layout settings: Adjust layout and alignment.
• Background settings: Customize the component’s background color.

Abandoned checkout

Match customers’ abandoned checkout records to show them products they didn’t complete checkout for:

• Product matching: Automatically display products in abandoned carts.
• Content settings: Show/hide product name, attributes, cart quantity, and button.
• Style settings: Choose image display style, such as rounded corners, oval, or circular.
• Layout settings: Adjust layout and alignment.
• Background settings: Customize the component’s background color.

Make sure to enable the corresponding automation components in emails created through automation workflows to correctly retrieve product data.