Sales attributed to marketing

The Sales attributed to marketing report tracks revenue attributable to traceable marketing initiatives. This report exclusively attributes sales to traffic directly influenced by campaigns managed in Genstore's Marketing section or external promotions using UTM parameters.

Data refresh frequency

The report refreshes automatically every 4-5 seconds. Manually refresh the page to ensure data recency.

Sales vs. payments

This report focuses on campaign-driven revenue, not actual fund transfers. Key distinctions:

• Gross Sales: Product value from campaign-attributed orders, **regardless of payment status.
• Payments: Actual fund receipts depend on your payment gateway cycle and may lag behind sales.
• Returns: Reported sales exclude refunded amounts.
• Chargebacks: Disputed transactions are omitted.

Use this report to

• Top revenue channels: Identify the top 20 referral channels driving sales to optimize budget allocation.
• High-performing categories: Analyze the top 20 product categories influenced by campaigns.
• Customizable metrics: Use column selectors to add/remove dimensions like UTM parameters, campaign types, and device types.

Report data fields

For foundational terminology, see Marketing Reports - Common Terms.

Additional terms specific to this report:

Term	Definition
Source channel	The method or source through which a customer arrives at your online store.
Source category	The classification of the source that referred traffic to your online store.
UTM campaign content	The parameter used to track the specific content within a marketing campaign that led to the session, which resulted in the order.
UTM campaign medium	The parameter used to track the marketing medium (e.g., email, social media) that led to the session, which resulted in the order.
UTM campaign name	The parameter used to track the specific name of a marketing campaign that led to the session, which resulted in the order.
UTM campaign source	The parameter used to track the source of the traffic (e.g., Google, Facebook) that led to the session, which resulted in the order.
UTM campaign term	The parameter used to track specific keywords or search terms associated with a paid search campaign that led to the session, which resulted in the order.