Sales attributed to marketing

The Sales attributed to marketing report tracks revenue attributable to traceable marketing initiatives. This report exclusively attributes sales to traffic directly influenced by campaigns managed in Genstore's Marketing section or external promotions using UTM parameters.

Data refresh frequency

The report refreshes automatically every 4-5 seconds. Manually refresh the page to ensure data recency.

Sales vs. payments

This report focuses on campaign-driven revenue, not actual fund transfers. Key distinctions:

• Gross Sales: Product value from campaign-attributed orders, **regardless of payment status.
• Payments: Actual fund receipts depend on your payment gateway cycle and may lag behind sales.
• Returns: Reported sales exclude refunded amounts.
• Chargebacks: Disputed transactions are omitted.

Use this report to

• Top revenue channels: Identify the top 20 referral channels driving sales to optimize budget allocation.
• High-performing categories: Analyze the top 20 product categories influenced by campaigns.
• Customizable metrics: Use column selectors to add/remove dimensions like UTM parameters, campaign types, and device types.

Report data fields

For foundational terminology, see Marketing Reports - Common Terms.

Additional terms specific to this report:

Term	Definition
UTM campaign content	The specific content or version of an ad or link within a campaign.
UTM campaign medium	The type of medium used to deliver the campaign, such as email, social media, CPC, etc.
UTM campaign name	The specific name of the campaign, such as a product promotion or strategic campaign.
UTM campaign source	The source of the traffic, such as a website, email, social media platform, etc.
UTM campaign term	The keyword used in paid search campaigns.
Campaign type	Format of the marketing initiative. Examples: Paid Ads, Influencer Collab, Email Series.
Campaign objective	Primary goal of the campaign. Values align with Meta Ads API standards. Examples: CONVERSIONS, BRAND_AWARENESS.