Marketing

You can view key marketing data to help plan your marketing strategies, and leverage Genstore's extensive marketing tools to execute your plans. The app store also offers a variety of applications such as countdowns, badges, and pop-up marketing, which can assist in driving conversions.

Topics of this chapter

• View marketing campaign performance:
  • In Genstore reports, you can analyze traffic, orders, revenue, and conversion rates from email marketing, social media marketing, automated marketing, and more, helping you assess the effectiveness of your campaigns.
  • If you've integrated Facebook or Google, you can also access detailed analytics on ad clicks, audience insights, and conversion paths from their respective platforms. To set up data sharing with Facebook or Google, visit:
    • Set up Facebook data sharing
    • Set up Google data sharing
• Marketing tools
  • Email marketing: Use email to promote products, services, or your brand to specific customer segments.
  • Social media marketing: Connect to various social media platforms and create marketing content directly in the Genstore backend for one-click publishing.
  • Automated marketing: Set trigger rules and workflows, and the system will automatically execute your marketing tasks.