Sessions attributed to marketing

The Sessions attributed to marketing report displays visitors and sessions driven by marketing initiatives, including UTM-tagged campaigns, Facebook Ads, and Google Shopping Ads.

Data refresh frequency

The report refreshes automatically every 4-5 seconds. Manually refresh the page to ensure data recency.

How to use this report

• Channel performance evaluation: Evaluate traffic acquisition efficiency across marketing channels to identify high-performing sources and optimize budget allocation.
• Campaign effectiveness analysis: Track detailed campaign performance via UTM parameters (e.g., campaign name, type, and objective) to refine marketing strategies.

Report data fields

For foundational terminology, see Marketing Reports - Common Terms.

Additional terms specific to this report:

Term	Definition
Source channel	The method or source through which a customer arrives at your online store.
Source category	The classification of the source that referred traffic to your online store.
UTM campaign content	The parameter used to track the specific content within a marketing campaign that led to the session, which resulted in the order.
UTM campaign medium	The parameter used to track the marketing medium (e.g., email, social media) that led to the session, which resulted in the order.
UTM campaign name	The parameter used to track the specific name of a marketing campaign that led to the session, which resulted in the order.
UTM campaign source	The parameter used to track the source of the traffic (e.g., Google, Facebook) that led to the session, which resulted in the order.
UTM campaign term	The parameter used to track specific keywords or search terms associated with a paid search campaign that led to the session, which resulted in the order.