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Sessions attributed to marketing

The Sessions attributed to marketing report displays visitors and sessions driven by marketing initiatives, including UTM-tagged campaigns, Facebook Ads, and Google Shopping Ads.

Data refresh frequency

The report refreshes automatically every 4-5 seconds. Manually refresh the page to ensure data recency.

How to use this report

  • Channel performance evaluation: Evaluate traffic acquisition efficiency across marketing channels to identify high-performing sources and optimize budget allocation.
  • Campaign effectiveness analysis: Track detailed campaign performance via UTM parameters (e.g., campaign name, type, and objective) to refine marketing strategies.

Report data fields

For foundational terminology, see Marketing Reports - Common Terms.

Additional terms specific to this report:

TermDefinition
UTM campaign contentThe specific content or version of an ad or link within a campaign.
UTM campaign mediumThe type of medium used to deliver the campaign, such as email, social media, CPC, etc.
UTM campaign nameThe specific name of the campaign, such as a product promotion or strategic campaign.
UTM campaign sourceThe source of the traffic, such as a website, email, social media platform, etc.
UTM campaign termThe keyword used in paid search campaigns.