Acquisition reports

Acquisition reports provide comprehensive insights into how visitors discover and navigate your website. By analyzing these reports, you can answer critical questions like, "How many users visited the website via marketing emails in the last 30 days?" You can view overall traffic trends over time, drill into specific periods, and identify top sources, devices, and pages driving visits—all to optimize your website and marketing strategies.

TIP

Unlike the Sales by traffic referrer report, Acquisition reports focus solely on visitor metrics (not sales or order values). These reports apply only to the Online Store sales channel.

Data refresh frequency

Reports update automatically every 4-5 seconds. Refresh the page manually to ensure you’re viewing the latest data.

Sessions & visitor tracking

Sessions and visitors are tracked using cookies. When a visitor accesses your store, two cookies are stored on their device:

1. Visitor cookie: Identifies unique devices. Each device (e.g., desktop, mobile) has a distinct visitor ID.
2. Session cookie: Tracks session duration and activity. A session ends if the visitor is inactive for a period.

Session end criteria:

• Sessions expire after 30 minutes of inactivity (no clicks, page views, etc.).
• All active sessions end at midnight UTC daily.

Since one visitor can trigger multiple sessions, session counts typically exceed visitor counts. Examples:

• A visitor browses for 20 minutes, leaves, and returns 2 hours later → 1 visitor, 2 sessions.
• A visitor leaves after 5 minutes but returns 10 minutes later → 1 visitor, 1 session (due to the 30-minute inactivity rule).

How to access

1. Log in to your Genstore Merchant dashboard.
2. Navigate to Analytic → Reports in the left menu.
3. Locate financial reports under the Acquisition section on the Reports Summary page.
4. Click any report title to view comprehensive metrics and granular data.

Report categories

Genstore Analytics offers multiple Acquisition reports to analyze visits by time, location, referral sources, devices, visitor types, and markets. Common categories include:

• Sessions over time
• Sessions by location
• Sessions by referrer
• Sessions by device
• New vs returning visitors
• Sessions by market

Common terms

Term	Definition
Sessions	Total sessions on your online store.
visitors	Number of distinct users (deduplicated by visitor ID) within the selected timeframe.
Pageviews	Total number of pages viewed.
Average session duration	Total session duration / Total sessions.
Bounce rate	Sessions with only one page view / Total sessions.
Added to cart	Sessions where products were added to the cart.
Reached checkout	Sessions where users entered the checkout process.
Conversion rate	Sessions with purchases / Total sessions.
Converted sessions	Total sessions resulting in a purchase.

Metrics glossary

Definitions of key dimensions and indicators used in traffic reports:

Dimensions

Basic info

Field	Definition
Occurrence time	Timestamp of the visit.
Campaign objective	Goal of the marketing campaign.
Campaign type	Type of marketing campaign.

Device info

Field	Definition
Device browser version	Version of the browser used.
Device browser	Name of the browser used.
Device type	Device category (e.g., mobile, tablet, desktop).
Device operating system version	Version of the operating system.
Device operating system	Name of the operating system.

Page info

Field	Definition
Landing page path	Path of the first page viewed.
Landing page resource	Resource type (e.g., image, video) on the landing page.
Landing page type	Category of the landing page (e.g., homepage, product page).
Landing page URL	Full URL of the landing page.

Geographic info

Field	Definition
City	Visitor’s city.
Region	Visitor’s state/province.
Country/region	Visitor’s country or region.

Campaign info

Field	Definition
UTM campaign content	UTM parameter tracking specific content in campaigns.
UTM campaign medium	UTM parameter tracking the marketing medium (e.g., email, social).
UTM campaign name	UTM parameter tracking the campaign name.
UTM campaign source	UTM parameter tracking the traffic source (e.g., Google, Facebook).
UTM campaign term	UTM parameter tracking campaign keywords.

Traffic source info

Field	Definition
Referral name	Website that referred the traffic.
Referral source	Name of the referral source.
Referral path	Path on the referral site leading to your store.
Referral source	Traffic source category (e.g., direct, search, email).
Referral search term	Keywords used to find your store via search.
Referral URL	Full URL of the referral page.
Referral platform	Platform of the referral source (e.g., desktop, mobile).
Referral channel	Method by which visitors arrived (e.g., organic, paid).
Referral category	Classification of the referral source.

Market info

Field	Definition
Market name	Name of the visitor’s market.

Indicators

Visit metrics

Field	Definition
visitors	Deduplicated count of visitor IDs.
Sessions	Total sessions.
Page views	Total pages viewed.
Average session duration	Average time spent per session.
Bounce rate	Percentage of single-page sessions.

Shopping behavior

Field	Definition
Added to cart	Sessions with cart additions.
Reached checkout	Sessions entering checkout.
Converted sessions	Sessions resulting in a purchase.