TikTok sales channel

Genstore’s TikTok sales channel lets you promote and sell products by syncing them to your TikTok storefront. Customers can browse, place orders, and complete payments directly within TikTok. With support for live shopping, short-form video promotions, and product showcase features, you can reach potential buyers through multiple touchpoints and boost product visibility and conversion.

TIP

The TikTok channel is a built-in system app. It is automatically installed after you complete the initial store setup and does not require manual installation. You can find it in the Sales channel section of your Genstore admin.

Key benefits

• Sync your products to TikTok for direct discovery and shopping.
• Use TikTok’s ad ecosystem to maximize reach and performance.
• Gain insight with TikTok Pixel to optimize your ad campaigns.

TikTok account requirements

To use the TikTok sales channel, you’ll need to create or connect the following accounts:

• TikTok for Business account: Offers access to ad creation, audience engagement tools, and creative asset management. You can:
  • Create and manage ads in TikTok Ads Manager.
  • Manage your brand in TikTok Business Center.
  • Use organic TikTok videos for Spark Ads.

  Note: You can convert or connect your personal TikTok account when setting up a Business account.

• TikTok Business Center account: Centralized platform for managing organizational roles, permissions, and assets. A Business account is required to access it.
• TikTok Ads Manager account: Used to create ad campaigns, manage creatives, view reports, and optimize performance.

References

For detailed steps, refer to

• For TikTok account information, see: TikTok account overview
• The country or region where your TikTok account is registered will affect your available ad placements and targeting regions. For details, refer to TikTok’s official documentation: Placement and location availability

Set up TikTok sales channel

1. Log in to Genstore admin.
2. Go to Sales channels -> TikTok.
3. Click Connect TikTok account to start the setup process.
4. Follow the prompts to connect the required accounts:
   • TikTok for Business
   • Business Center
   • Ads Manager
5. Set up data sharing:
   • Choose your data sharing level: Standard, Enhanced, or Maximum.
   • Select or create a TikTok Pixel to track performance and conversions.
6. Click Complete setup to finish connecting the TikTok sales channel.

Disconnect TikTok account

If you no longer want to use the TikTok sales channel:

1. Log in to Genstore admin.
2. Go to Sales channels -> TikTok.
3. Click Settings (top right).
4. Expand the TikTok account settings and click Disconnect.

Adjust TikTok data sharing preferences

1. Log in to Genstore admin.
2. Go to Sales channels -> TikTok.
3. Click Settings (top right).
4. Expand the Data sharing section.
5. Toggle your Data sharing preference and click Confirm to save.

Unlink TikTok Pixel

1. Log in to Genstore admin.
2. Go to Sales channels -> TikTok.
3. Click Settings (top right).
4. Expand the Data sharing section.
5. Click Unlink next to the TikTok Pixel to remove or replace it.