Email campaign performance

The EDM campaign performance report provides insights into data distribution across email marketing campaigns, enabling comparative analysis and strategic decision-making.

Use this report to

• Campaign overview: Evaluate key email marketing metrics including:
  • Unique opens
  • Open rate
  • Click rate(CTR)
  • Unsubscribes
  • Campaign-driven sessions
  • Average session duration
  • Orders
• Performance analysis: Filter metrics dynamically and focus on top 20 campaign titles to identify high-impact initiatives.

Report data fields

Term	Definition
Sent	The total number of emails sent in the campaign.
Open rate	The percentage of recipients who opened the email. Calculated as (Unique opens / Sent) * 100.
Click rate	The percentage of recipients who clicked on any link within the email. Calculated as (Unique clicks / Sent) * 100.
Unsubscribed	The number of recipients who opted to unsubscribe from future emails after receiving this one.
Sessions	The number of times recipients clicked through from the email to visit the website.
Orders	The number of orders placed by recipients who clicked through from the email.
Total sales	The total revenue generated from orders placed by recipients who clicked through from the email.
Average order value	The average amount spent per order placed by recipients who clicked through from the email.
Bounce rate	The percentage of emails that were not delivered. Calculated as (Bounced / Sent) * 100.
Bounced	The number of emails that were not delivered due to invalid or non-existent email addresses.
Delivered	The number of emails that successfully reached the recipients' inboxes.
Delivery rate	The percentage of emails that were successfully delivered. Calculated as (Delivered / Sent) * 100.
Unique clicks	The number of unique recipients who clicked on any link within the email.
Unique opens	The number of unique recipients who opened the email.
Visitors	The number of unique visitors to the website who arrived via the email campaign.