Pinterest sales channel

Genstore supports the Pinterest sales channel to help you promote and sell products. It enables automatic product synchronization to Pinterest and publishes your products for wider reach. With Pinterest, you can effectively showcase your products, attract potential buyers, and boost sales and conversions. Additionally, Pinterest provides analytics tools to help you understand user interest and behavior, refine marketing strategies, and improve performance.

Key benefits

• Seamless integration: Connect your store directly to a Pinterest Business account to ensure your products appear on Pinterest.
• Increased conversions: Quickly sync products to the Pinterest catalog and reach more customers through promoted pins.
• Data-driven marketing: Use Pinterest Tag to track user conversions and review detailed product performance data for better ad optimization.

Prerequisites

Pinterest account requirements

To use the Pinterest sales channel, you need:

• Pinterest Business account: For storing store and product data.
• Pinterest Ads account: For running ads and promotional campaigns.

If you don’t have these accounts, complete these steps first:

• Sign up for a Pinterest Business account
• Create a Pinterest Ads account

Pinterest Business account sync

After successfully connecting your Pinterest Business account, the following information will sync from Genstore to Pinterest:

• Your online store domain
• Product information from your store

Install and authorize

1. Visit the Genstore App Store.
2. Search for Pinterest and open the app detail page.
3. Click Install. The system will redirect you to your Genstore admin.
4. Follow the prompts to complete installation and authorize the Pinterest channel.
5. (Optional) Pin the app to your sidebar for easier access later.

Connect your account and sync products

Before using the Pinterest sales channel, you must link your Pinterest Business and Ads accounts to sync products:

1. Log in to your Genstore admin.
2. Click Sales channels -> Pinterest.
3. Click Connect Pinterest account and complete the authorization.
4. After authorization, you’ll return to the Genstore admin. On the Settings page, select your ad account from the Ad account dropdown.
5. If no Ads account is found, click the prompt to create one in Pinterest, then return and continue adding.
6. After linking the Business and Ads accounts, the system will:
   • Enable domain verification
   • Sync your product information to Pinterest after verification
   • Automatically add Pinterest Tag for visitor tracking and ad conversion measurement

Configure Pinterest Conversion API

Pinterest Conversion API helps you track user behavior more accurately. To set it up:

1. Log in to your Genstore admin.
2. From the left navigation, click Sales channels -> Pinterest.
3. Click Settings in the top-right corner.
4. In the Conversion API section, click Add.
5. Once connected, data will be sent to Pinterest Ads in real time.

Disconnect Pinterest account

If you no longer need the Pinterest sales channel, you can disconnect your Pinterest Business account:

1. Log in to your Genstore admin.
2. From the left navigation, click Sales channels -> Pinterest.
3. Click Settings in the top-right corner.
4. Click Disconnect next to the Pinterest Business account.
5. Confirm the action in the pop-up. The system will also remove:
   • Pinterest Ads account
   • Pinterest Tag
   • Conversion API