Set email visual styles
With Genstore’s brand styling tools, you can define your brand’s colors and fonts once and apply them consistently across all your email campaigns. From primary tones to typography, every message stays visually aligned with your brand—no matter the layout or marketing goal.
- Strengthen your brand identity with consistent visuals: Predefined light and dark modes keep your emails visually aligned with your brand tone.
- Apply your brand colors instantly: Set them once and use them across all email templates.
- Customize flexibly for different use cases: Beyond global branding, you can fine-tune styles for individual campaigns or components like buttons and text blocks.
Key features
| Level | Description |
|---|---|
| Brand level | Set a unified color scheme for all templates, with support for light and dark modes. |
| Campaign level | Customize colors for specific campaigns to better match their themes. |
| Component level | Apply different color settings to specific components for more creative control. |
How to set it up
Set up a unified brand template
- In the Genstore admin, go to Marketing -> Email marketing.
- Click Create email campaign in the top right.
- On the Email template page, select Settings.
- Click the Custom button next to Brand template, then you’ll be able to:
- Upload or update your logo.
- Choose a font (web-safe fonts supported)
- Define primary, secondary, accent, and neutral colors for both light and dark modes
Note: The system will use the brand colors you've saved in Brand assets as the default.
- Use the live preview on the right to see changes instantly:
- Logo placement
- Text and heading colors
- Font style
- When finished, click Save.
Optional: Customize individual emails or components
For special promotions or seasonal campaigns, you can go beyond the base template:
- Adjust the color scheme for a specific campaign
- Set unique styles for individual components, like a banner or CTA button
Tips
- Define your core brand colors in Brand assets before customizing.
- Make sure your color choices are accessible and visually balanced to ensure a great reading experience.